A marketing firm analyzed consumer responses to two different advertisements for a new snack: Ad X and Ad Y. Among consumers who saw Ad X, 60% expressed interest in purchasing the snack. Among consumers who saw Ad Y, 75% expressed interest in purchasing the snack. The survey indicated that 45% of consumers saw Ad X. Based on this information, which of the following is an accurate conclusion?
Consumers who saw Ad X were more likely to express interest in purchasing the snack than consumers who saw Ad Y.
Ad Y was more effective at generating purchase interest than Ad X.
More consumers who saw Ad X expressed interest in purchasing the snack than consumers who saw Ad Y.
If all consumers had seen Ad X, the overall purchase interest would have been higher.
